UX Strategy, Design, Leadership, Insights
Empathize & Define
ONEConduct research to understand users. Use research to illuminate user needs and pain points.
Ideate
TWOBrainstorm solutions; highlight opportunities for innovation.
Prototype
THREEBuild and review real, tactile representations of best ideas and solutions.
Test & Deliver
FOURConduct user-testing and iterate based on feedback. Develop, execute, and deliver for success.
UX/UI Creator & Leader
Leading teams in strategy and creation of wireframes, personas, journey maps, and other UX assets. Developing information architecture, data models, task flows, heuristic evaluations, and hierarchical sitemaps. Leader in concepting, creating, and delivering User Experience training and workshops to diverse groups. Always on the leading edge: currently researching AI/ML and how UX integrates with this new technology.
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Technical Chops
Lo- and Hi-fidelity prototypes in Sketch, Figma, Axure, Invision, Omnigraffle, etc. Expert user of Sketch, Figma, Axure, and the full Adobe Creative Suite. Creating pattern libraries, and data-driven, component-based UX/UI designs. HTML5/CSS fluent. Able to convey complex information to both technical and non-technical audiences.
Random Side Projects >
Malphorisms are broken aphorisms. They seem right, but they are very, very wrong. Many of these fine nuggets of wisdom were gleaned from real-life meetings and seminars, where a presenter or speaker really wanted to make their point. But they missed the mark completely. I hope you enjoy reading these Malphorisms as much as I enjoyed finding them.
Hobo Oil has a thousand and one uses. Cooking, moisturizing, engine lubricating, shoe polishing, among others. Try some today. It's finger licking good.
How this started: A mishearing of "Jojoba Oil" turned into "Hobo Oil", and thus an industry was born.