Web site design has three main objectives. The first is to create a set of visual signals that are exciting, relevant, and memorable while reinforcing a brand, identity or theme. The second is to provide the nuanced cues that direct users in site interactions. And third is the creation of clean, elegant graphics, and a clear hierarchy of information.
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Web site design has three main objectives. The first is to create a set of visual signals that are exciting, relevant, and memorable while reinforcing a brand, identity or theme. The second is to provide the nuanced cues that direct users in site interactions. And third is the creation of clean, elegant graphics, and a clear hierarchy of information.
Visual Signals and Cues
Visual user interface design reconciles the competing demands of user needs, technical feasibility, and business requirements to create a compelling experience that increases interaction and enhances the overall user experience. Nuanced visual cues that direct users as they interact with the site suggest priorities for action, illuminate navigation choices, and reveal areas of interactivity.
Interaction Design
Interaction design shapes the experiences of users as they interact with sites to help them achieve goals and objectives.
Hierarchy of Information
Based on strong and insightful content strategy, a hierarchy of information should work seamlessly with the visual information to create a compelling experience that increases the value of the brand, identity or theme.
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Brand Innovators
Web site creative and programming for Campbell Mithun's Brand Marketing Group.
BearingMark
Web site for a financial planning organization.
Beauty Bar Web Site
Web site design for Regis Corporation salon.
What Makes a Makeover?
Site design, strategy, and sweepstakes for Regis Corporation salons.
BMW Financial Services
Web site creative and programming for the Financial arm of BMW USA, with Fallon.
Dorsey & Whitney LLP
Site design and strategy for Dorsey & Whitney law firm.
Target Experience Builder
Intranet site development for Target Corporate, with Go East Design.
Betty Crocker Web Site
Creative execution in collaboration with Zentropy Partners.
FedEx Updates
Web site IA/UX and creative for corporate email marketing campaign, with Hanley Wood Marketing.
Propane Education & Resource Council
Interactive strategy and creative for BuildWithPropane.com, with Hanley Wood Marketing.
Encore Dental
Facebook page and social media strategy for Transamerica Insurance, with Hanley Wood Marketing.
IES
Web site IA/UX and creative for Integrated Electrical Services, with Hanley Wood Marketing.
Waypoint Living Spaces
Web site RFP creative for social media-focused community, with Hanley Wood Marketing.
Cosmo Doogood's Urban Almanac
Web site in support of Urban Almanac book publication project.
Outsell
Web site creative and marketing for Outsell Automotive Marketing.
What Happens Now
Site design and programming for What Happens Now, an advice site for human experiences.
